Small business owner in workshop
For Small Business Owners & Self-Employed

Most business owners are one health crisis away from losing everything they’ve built.

Get a lump sum cash payment to keep your bills, your business, and your life running — built specifically for small business owners and the self-employed.

Until Now.
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✔ No obligation ✔ Personalized options ✔ Licensed professional follow-up
See How This Protects Your Income
Watch this explainer to understand how this coverage works and how it can help protect your income.
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Access Money While Alive Use benefits during a serious illness or accident — not just after death
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Up to $2,000,000 in Coverage Protect your income, family, and business
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Protect Your Family & Business Keep your household and livelihood secure if you can't work
Built-In Living Benefits Included at no extra cost — not a separate add-on

See a Real Policy Example

Here's what coverage looks like for a 40-year-old male business owner in good health — for less than the cost of a daily coffee. And what he could access by age 48 if illness strikes.

Male Business Owner, Age 40

Good health  ·  Non-tobacco  ·  20-Year Term  ·  California

Coverage Amount
$500,000
death benefit
Monthly Premium
$31.32
per month
Built-In Living Benefits — Cash Paid Directly to You While Still Alive

No receipts required. No restrictions on use. Potential payouts based on age 48.

Use this cash however you need —
no restrictions, no receipts.
Payroll & crew costs
Mortgage or rent
Truck & equipment payments
Groceries & family bills
Business overhead
Kids’ education
Medical bills insurance won’t cover
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Chronic Illness
$352,287*
Can't perform basic 2 of the daily tasks for 90+ days due to illness or serious accident
Critical Illness — Cancer
$386,917*
Invasive cancer diagnosis — highest payout tier
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Critical Illness — Heart Attack
$352,287*
Qualifying heart attack — time off for recovery & rehab
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Terminal Illness
$453,006*
Life expectancy certified at 24 months or less
*Illustrative only. 40-year-old male, Preferred Plus class, $500,000 death benefit, 20-year term. Potential living benefit amounts shown at benefit payment date age 48. Actual benefit amounts vary and are subject to actuarial discount, policy terms, and claim approval. Benefits may be substantially less than shown or zero. Not a guarantee of benefits.

Unlike regular life insurance, this policy can pay YOU cash while you're still alive — whether it's a serious illness or a job-site accident that takes you out of work. Built in at no extra cost.

3 Types of Events That Can Trigger Living Benefits

These built-in riders are included automatically — no additional premium required. And it's not just illness — a serious accident counts too.

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Chronic Illness or Serious Accident

Unable to perform at least 2 of the 6 Activities of Daily Living for 90+ days due to illness or serious accident. Also includes severe cognitive impairment.

Bathing Dressing Eating Toileting Transferring Continence

⚠️ A serious job-site accident can qualify just like an illness diagnosis if it causes the required loss of Activities of Daily Living.

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Critical Illness

Sudden, life-altering events that can wipe out a business owner's income overnight — the exact situations most likely to affect tradespeople in their prime working years.

Heart Attack Stroke Cancer ALS Paralysis + more
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Terminal Illness

If a physician certifies your illness is expected to result in death within 24 months, you may access your benefit now — for your family, your business, or any other purpose.

24-Month Criteria Physician Certified Unrestricted Use
Trusted Protection

Backed by a Financially Strong U.S. Life Insurance Company

This coverage is underwritten by a highly rated insurer with over 100 years of history, billions paid in claims, and strong financial ratings from major agencies.

Over 100 years in business
$22.1B paid in claims & benefits
Top-rated financial strength
No medical exam required in many cases
Find Out If I Qualify →

Financial strength ratings as of 12/31/2024. Ratings are subject to change. Guarantees are backed by the claims-paying ability of the issuing company.

See What This Could Look Like for You

Request a personalized, no-obligation quote and see how affordable this protection may be for your situation.

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🔒 Your info is private No commitment required 📞 Agent will follow up

By submitting, you agree to be contacted by a licensed insurance professional. This is not an application for insurance. Benefits are subject to policy terms, rider definitions, elimination periods, waiting periods, and claim approval. Accelerating benefits reduces the death benefit available to beneficiaries and may reduce policy values to zero. Receipt of accelerated benefits may affect eligibility for Medi-Cal or Medicaid. This is not long-term care insurance. For California residents only.